Shandong: TM to consumers feel affordable appliances - appliances TM, Appliance Sales - appliances industry

"Was originally 'TM to', and now is, what difference? Off the prices similar to earn money to go shopping." Appliances TM to the state implemented a formal trial at Beijing has , as is also the pilot province of Shandong, a consumer attitude Road, in an interview ... ...

June 1 this year, the National Development and Reform Commission, Ministry of Finance, the Ministry of Commerce, Industry and Information Technology, Ministry of Environmental Protection jointly issued the "promotion to encourage expansion of domestic demand

Car , Home appliances, "TM" implementation plan ", the state invested 2 billion yuan to encourage TV, refrigerator,

Washing machine , Air conditioning, computer Category 5 household electrical appliances "TM." This is the "home appliances to the countryside" after another generous. Now, two months later, the pilot program in the city of Jinan, Shandong Province, the implementation of the situation, Economic Herald reporters were investigated.

Authorities: no formal implementation "We participated in the first tender by the end of July, the current results also were not disclosed." Jinan

Gome 2 Division general manager of the public on the 6th Yin Du told reporters on the Guide.

Under the "program" in the "TM" activities, household appliances Sell And appliance recycling business enterprises established by tender. It is reported that, according to Ministry of Economic and Information Technology Commission and the Ministry of Finance requirements, home appliances, "TM" will be the recovery and sale of enterprises in batches bidding, in which the first tender invitation to tender, the first Tender for public tender by the province.

" Suning Have received the tender notice, is now in full swing to prepare relevant information for the second batch of bidding. "Suning Management Center in Jinan multi-channel sales Minister Wei Min matter determined to win on the bid:" If the successful bid Suning, the discount to be taken early advance, then apply for financial grants Suning Corporation unified process. "

Government to participate in the bidding requirements of enterprises can be described as not low, in addition to registration of more than two years in Shandong Province, an independent legal entity, the sale of corporate bidders must meet the registered capital of not less than 10 million yuan, liquidity not less than 15 million yuan, annual sales of 5 billion yuan, sales and

Service Service network covering more than 50% of the province and at least county-level administrative standards. This "threshold" will undoubtedly exclude many appliance vendors. According to Du Yin introduce people to participate in the first group of vendors bidding only country the United States and Jining Kowloon appliances 2. In response, Wei Min confirmed that the subject was invited to participate in most of manufacturing enterprises such as Haier,

Hisense Like, very few distribution companies. "Specific work about to start early next month." Letter of appointment by the flow of Shandong Province, Operation and Regulation Department, a staff member told the Review reporter. It is understood that the appliances in the "TM" policy implementation by the Commission the letter is that the main flow of the management. According to its introduction, there are a lot of production and distribution companies are bidding intentions, but some of the specific link is still very variable, "after all, is a new policy is carried out in the dark."

Appliance stores: wish to take the opportunity to increase profits In fact, the appliance "TM" on consumers, is not new. Guide reporter visited the Gome and Suning, triple and a number of electronics stores found that these stores almost all categories of major brands are done or are doing, "TM" activities. Gome Quanchenglu shop air conditioning, a sales department, said, "We can visit, according to wear your home air conditioning discounted cash. Or else you will buy our home air conditioning, you can deduct more conversion." Coincidentally, the lead newspaper reporter Suning, triple, such as store, has also been a similar response.

It is understood that the "TM" are essentially a business plan joint factory promotions aimed at increasing sales.

Suning Appliance, a TV salesman said: "How much discount in addition to wear under the old appliances, but also as consumers to buy electric set the price." That is to say, such as your home have a 29-inch of

TV If buying a 42-inch TV, it can be based on the maximum total discount 200. But if you want to buy is a 34-inch TV, it can only be a maximum discount of 150 yuan.

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