Negative export growth in the future face a major adjustment of small household appliances - small household appliances export, the United States of f
Has experience in the export tax rebate reduction, labor shortages, raw material prices, the U.S. subprime mortgage crisis, the renminbi appreciation and a series of natural disasters and other adverse effects, future Small appliances What to do?
Negative export growth to combat small appliances
This year's small appliances can be described as "troubled", but the biggest frustration and conflict should focus on the export trade in small household appliances, in the appliance industry exports continued to grow in the warm atmosphere, but the number of small household appliances export the first negative growth. According to the China Import and Export Chamber of Commerce Electrical person in charge, 1 June this year, China's small household appliances export features are: maintaining the growth trend, but compared to previous years are very different. First of all, this year's exports of small household appliances while positive growth is negative growth in export volume. Second, export growth this year, slightly lower than the home appliances small home appliances the average growth rate over the same period, small household appliances export slowdown dragged down China's export growth rate of household appliances. Again, the traditional export volume has a certain size range of small household appliances export slowdown larger, and some products even a more significant negative growth. Finally, the emergence of a group of certain scientific and technological content, high value-added new products of small household appliances, small household electrical appliances in China, export slowdown Explosive Growth, export momentum can not be overlooked.
Has been circulating in the industry, "small appliances to live the best, is making money from foreigners," the industry rule, a negative growth of exports of small household appliances industry against obvious. More serious, because of congenital underdevelopment, most of China's small household electrical appliance enterprises are SMEs, whose capacity to resist risk is relatively low, particularly dependent on exports of SMEs, only dismally, even closing down or changing products.
Huge domestic market space Although exports of small household appliances frustrated, but in the domestic market still has a larger market space, after Olympics The development of small home appliances will be healthier and more dynamic.
Speaking from the macro level, economic disadvantage in the international and domestic natural disasters under the influence of frequent, the Chinese economy has a callback, but did not change the fundamentals of China's economic development, national economy towards the macro-control expected direction. Statistics show that China's economic growth rate during the first half remained by 10.4%, from the growth rate, which is higher than 30 years of reform and opening up the average growth rate of 9.8%, indicating that China's macro-control measures are appropriate and anti-interference ability of China's economy is also growing.
From the industry perspective, in recent years, the state of the appliance industry's development has been the focus of attention and give support. For example, under the government's lead, this year launched the "home appliances to the countryside," the pilot. 70% of our population in rural areas, the large consumer base for home appliances industry lay a solid foundation, particularly the development of small appliances, while TV Has been very popular in rural areas, but some high-tech small household electrical appliances is very scarce.
Brand as the leader of small appliances, fans of the good performance of the United States also indicates that China's small household electrical appliances are still promising. The data from the United States, as of early August, the United States of fans has reached 16 million units sold, sales amount to 20 billion yuan, up 33.7%. In fact, the fan is just small household electrical appliances in the traditional category, Microwave ovens , Rice cooker , Purifier, Humidifier Small household electrical appliances such as fashion, in recent years has maintained a faster growth rate.
Enhance competitiveness is the key to innovation
From the industrial development process and the general regulation of the marketing environment changes will facilitate and promote the adjustment of industrial structure. Small household electrical appliances industry wants more health, more positive development, it must adapt to the macro environment, from extensive development to the development of fine type, find out their own place and create new demand and value. Among them, product innovation, environmental protection and energy saving, strategic layout will undoubtedly become the main theme of the restructuring of small household appliances and keywords.
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