China, foreign brands Electrolux kitchen appliances market storm - Electrolux, kitchen, market - HC Network Appliance Industry
4 8, the world's largest kitchen appliance manufacturer Electrolux was held in Hangzhou, "Electrolux kitchen appliances production base in Hangzhou inauguration ceremony," This means that Electrolux entered the kitchen electricity market in China. Previously, Panasonic, Siemens has set foot in China Kitchen Field of home appliances. Experts said that the three major international home appliance giant in China, this layout will increase in 2005, kitchen appliance market.
Foreign "rushing" Kitchen Appliances
This year, the foreign home appliance giants have sights on the Chinese kitchen appliances market. Early in March, Siemens home appliances spending huge sums to establish industrial parks in Nanjing, professional production kitchen appliances, R & D with international standards and consistent with the Chinese family cooking habits Siemens combustion systems; April 8, Electrolux announced in Hangzhou, the initial investment in 10 million dollars, in Hangzhou to establish wholly-owned hood, cooker kitchen appliances production base mainly. Electrolux had already invested 55 million yuan for the production base of infrastructure investment and reform. Adding that the future will gradually kitchen appliances production base in Hangzhou additional investment, so that not only supply the Chinese market, global Electrolux kitchen appliances at the same time as export bases.
It is understood that the new base annual output of 600,000 units kitchen appliances, high-end positioning in the market. This year, Electrolux will introduce 10 new variety of kitchen appliances. Sales channels in the kitchen appliances, Electrolux is still to hypermarkets, supermarkets, mainly, and will also rely on Building materials market Expand the sales area. At present, Electrolux's sales in China to 400 outlets, is expected home this year will be extended to 800-1000.
Electrolux The money in the market to seize the Chinese kitchen is clearly determined to win. Electrolux CEO Don Gadsden told reporters, as early as the beginning of 2003, Electrolux had entered the field of kitchen appliances in China. But at that time mainly through the five different domestic suppliers commissioned OEM manufacturing. Two-year "test the water", so that our kitchen products in the Chinese market, "much to accomplish." For example, in Shanghai, and sales have been discharged to Shanghai Yongle of the top three. Now, under the new base of support, relying on the world's largest suppliers of professional kitchen equipment with the product development ability, extensive channel resources, Electrolux should be promising in the Chinese market. Foreign home appliance industry reshuffle triggered
The experts believe that large-scale foreign investment into China overwhelmed kitchen appliances electrical appliances, kitchen appliance industry in China will trigger a new round of reshuffle.
Association of Chinese home appliances, the famous home appliance expert Huodu Fong noted that the sales of our kitchen appliances to the rate of 35% per year rise in the next five years, sales reached nearly 10 billion yuan annually. "But overall, the kitchen appliances industry is still the brand is not focused on" stage. At present, large and small kitchen appliance brand has more than 1,000, many companies poor process design, product design is not detailed, the lack of personalization. The entry of foreign home appliance brand, will be in product design, research and development to drive the industry to upgrade and enhance the kitchen level of electric industry competition, some weaker brands will be eliminated.
Don Gadsden that the core of the kitchen as a family, people are more fancy kitchen appliances is the quality and taste, therefore, kitchen appliances industry, competition in the future, not the "price" of the contest, but "quality" of the leap. Well-known home appliance brands owned by foreign advanced technology, kitchen appliances market in China will inject new vitality, opportunities in the occupation of the competition.
I am China Products writer, reports some information about vacuum die casting , tube forging.
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