Small Household Appliance Market, Huge Profits Quiet Storm Coming

Large appliances increasingly fierce price war, the more pressure the firm profit thinner. In contrast, far more than the average profit of small household appliances major household appliances. Data show that China's small household appliance market is in the gestation period before departure. State Council Development Research Center of Market Economy Institute deputy director Lu Renbo expected, the annual growth rate of 8% ~ 14% support, this year the sales volume of China's small household electrical appliances will be more than 65 billion yuan in 2007 will reach 80 billion yuan RMB.

According to global online transactions and information centers of the Global Sources report shows that total exports last year, sales of small household electrical appliances in China to 48 billion U.S. dollars, showing a good momentum of growth. Many industry experts believe that China has a huge growth of small household appliances and space prospects. Although the number of urban residents in the TV, refrigerators, air conditioners and other large appliances, the average ownership is close to the international average, but statistics seem at this stage, the domestic household appliances have a small town far below the United States and Europe; taking into account the life cycle of small household electrical appliances generally only 3-6 years, every year there are 2.6 million domestic households move into new home, small home appliances and updating with the new acquisition gave birth to an amazing amount of market momentum.

Refined small appliances If large appliances is to provide functional basis for the mainstream population to ensure the quality of life, then the origin of small appliances and vitality of the foundation, is actually derived from the consumer on a more "sophisticated" pursuit of quality of life. Small appliances a single product is often not the absolute price is too high, consumers are not particularly sensitive, and this determines the competitiveness of products from the most important lifestyle for consumers to grasp, to meet people's psychological needs for quality of life.

How delicate kind of small household electrical appliances be considered? For a small appliance products, not only have neat appearance design, practical, user-friendly functional design, and excellent quality, is more important is to give consumers "sophisticated" life feeling reflect its "delicate" approach to life and pursuit.

"Fine" is not a very small number of people's lives, but the majority of urban residents can be touched, but also are trying to achieve a way of life. Such a group has always focused on small home appliances business, from the beginning strongly with the "large and quality is not fine," bad habits of the domestic appliance industry, drawn a line. And such an "elegant" and fresh atmosphere, gradually infected with group after group of small domestic appliance industry, more and more manufacturers are that determined to provide consumers with "exquisite" products.

Quietly changing pattern of small household electrical appliances

Has been quite competitive landscape of domestic small appliances dumbbell-shaped, Philips, Panasonic, Electrolux, Braun and other foreign brands have a large high-tech, high cost, features, through an international brand, entrenched in high-end market; the other end to Airmate, the United States, and Gree, Kelon, and many small brands represented by domestic manufacturers, Zeyi simple functionality and lower price into the market, adhere to low-end market position .

However, with the further spread of small appliances, this pattern system is quiet as people's tastes change. The industry believes that, although the small household appliance market, has focused on a number of relatively well-known brand, but is still relatively free competition in the state, monopoly climate has not been formed. A group of small household appliances household appliances giant, re were in formations, it seems he sacrifice the long corner would have been the small household appliance market in the pack melee state kicked off a new round of competition.

Industry analysis, the recent tradition of small household electrical appliances giant Midea, Gree and upstart

Skyworth , Kelon and so have the electric kettle, toaster and other small appliances infiltrate Western-style, small household appliances formally opened a "dogfight," the prelude to quickly establish the brand image for the needs of business must respect in a series of product categories expansion and penetration in order to build sales platform diluted operating costs.

Off a new round of open competition

Market that the brand in the industry concentration is not high case, the companies reduce the cost of build sales platform product range is the fundamental driving force for expansion and penetration. The industry believes that Western-style small appliances in the domestic market is still in cultivation period, the current overall capacity is not great.

It is noteworthy that the traditional

TV Giant Skyworth year plan launched

Mobile Business, it is also seeking a breakthrough in the field of small household appliances. After half a year of research and development and product preparation, the company was New Year's Day this year, major shopping centers in the country launched the 8 senior

Cooker , 7 rice cooker. And to fans, rice cookers, small appliances and other traditional group started in the United States has also entered the electric kettle, microwave ovens and other areas of Western-style appliances, and more news, Gree, Kelon, Skyworth and others are involved in secret bread maker

Coffee Machine category.

Starting this year, the infiltration of small household electrical appliances industry, a new round of competition between the curtain was opened, end brand will be key to determine the winner. Reason to believe that is still relatively quiet in the small appliance market, a storm is quietly coming.

I am an expert from China Quality Lighting, usually analyzes all kind of industries situation, such as jewelry steam cleaner , car scratch remover.

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