Residential sector led growth in kitchen kitchen electric market has heard shuffling sound

  30% annual growth of market demand, not yet formed " Brand "

Home Electricity Device market as a whole tend to the situation of supply exceeding demand, the overall Kitchen appliances Industry has revealed a good market prospect. According to statistics, the domestic interior Decoration Market over was 4,000 billion, of which for the whole kitchen appliances Investment 1,000 billion. But the kitchen appliances market is still very scattered, not yet formed a few brand "unified" situation. According to industry sources, domestic appliance brands with the increasing input, kitchen appliances market reshuffle soon.

Driven housing industry Kitchen Increase

Recent years, kitchen appliances market demand to grow 30% annually. Thanks to the housing industry and consumer education will change. To spend 80,000 yuan renovation of a 130 sq m of housing for example, the kitchen renovation spending up to between 15,000 ~ 20,000 range.

Have information, small home appliances market capacity of 3,500 billion, and small appliances in the average life of 7 years, replacement is also a great market space. 10 years later, 340 million domestic households will move 33% of new homes, the kitchen appliances market is very promising. In recent years, into the country's building materials chain, have the kitchen appliances as the main Sell Product, the sales of these channels accounts for kitchen appliances kitchen appliances account for all product sales 15%.

Domestic brands account for most of the market

Kitchen appliances include range hoods, gas stoves, Disinfection Cabinets, and microwave ovens. Kitchen appliance brand has more than 1,000 big and small, to Haier , Electrolux, Siemens As represented by major domestic and foreign brands accounted for 25% market share; to Side too , Shuaikang, cherry, boss, Vantage, represented by the traditional brand kitchen appliances account for 75% of the market share.

The past into the kitchen appliances industry, the lower the threshold, leading the industry in product design, technical ability, quality levels and other aspects of a lot of problems. Since May 1, 2003 the national implementation of the "home country kitchen equipment Standard "After the end of last year, did not meet the Kitchen Appliances Enterprise Basic is eliminated, kitchen appliances greatly improved the overall appearance.

Increase market reshuffle

Current kitchen appliances market share is still very scattered, not yet formed a few brand "unified" situation. At the same time, large foreign brands and domestic brands of some second-tier competition for the market started to increase efforts in the former capital and technology into a strong brand, and the latter depends strongly accumulated over the years to enhance brand image. Some domestic large white home appliance brand is facing a market becoming saturated, the industry over Competition Troubles, began to intervene in kitchen appliances such great potential and profitable market. In this situation, the kitchen appliance industry will reshuffle the cards, the inevitable trend of the market share will be further concentrated, strong brand by brand, network and technical advantages will come to the fore. In the end, the kitchen appliance market with international markets, concentrated in the hands of a few large brands, for those who were eliminated in the competition's brand, will exit the market or lean big brand OEM production base.

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